Consumers will continue to use new services like click and collect, contactless payments, rapid delivery, personal shoppers, social selling, etc. because of the pandemic.
To offer a seamless, multichannel customer experience, all brands are accelerating their digital transformation. Internal and back-office procedures are now being digitalized.
Data use is becoming crucial for predicting customer demand, providing personalized offers, selecting products automatically, streamlining logistics, and optimizing costs.